![]() Employee-driven, fun atmosphere, loyal guests which is a huge part My shell shack and sushi marquee concepts are expanding and the need for more seafood and sushi marquee. I would not be where I am today without each and every one of them.īack 9 is first sports bar…local community A place you can come and hang out with friends and just sit back, relax and watch a game or two.Ĭrafted Bar Concepts is a company I am proud to be a part of…the team I have behind me is dedicated, smart and truly one-of-a-kind. It’s most certainly a unique take on your “typical” sushi restaurant…a place you want to eat at and then stay and play.īack 9 is located in Addison and is a true local sports bar. We have a vertical tile display above the sushi bar with screens that feature film clips and classic throwbacks to 80s and 90s pop culture. Sushi Marquee recently opened at The Star in Frisco and is a fun-loving Japanese inspired concept that combines great food and inventive cocktails in a lively environment. It’s served in a giant bag for spilling out onto the table and digging in with your hands, making it one of the most fun and interactive dining experiences. We are a popular seafood spot and specialize in our “Boil” which includes the freshest crab, shrimp and crawfish, plus potatoes, corn and sausage, all seasoned and spiced to the diner’s content. Shell Shack first opened its Dallas location in 2013 and has expanded to Plano, Arlington, Mesquite and soon to open in Fort Worth and Denton. I am the President and CEO of Crafted Bar Concepts which includes Shell Shack, Sushi Marquee and Back 9. We’d love to hear more about your business. Consistency is key in the hospitality industry and can either make or break you. As I expand to additional locations, it has become more and more imperative that the food and overall guest experience is consistent. I am consistently working to ensure that every guest has a memorable experience and wants to keep coming back. Smooth road? Is there such a thing in the restaurant business, LOL? I believe that there is always room for improvement and it’s a constant battle to ensure that the vision you have for your company is properly reiterated and executed by every single person on your team. Overall, would you say things have been easy for you? We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. ![]() He taught me how to run a successful business and now, I have five concepts under my belt, two more in the works and a ton of franchise agreements on the table. I quickly learned that once you own your own place, you are continuously learning on a daily basis and I was lucky enough to find a mentor who helped me for 11 years. Just when I thought I knew everything there was to know, I went on my own and let’s just say, things didn’t go as well as I had hoped. I knew I eventually wanted to own a bar/restaurant but let me tell you, working and owning are two very different stories. We’d love to hear how you got started and how the journey has been so far.Īfter serving in the military for five years, I started bartending and learning everything I could about the hospitality industry. Today we’d like to introduce you to Dallas Hale.ĭallas, let’s start with your story.
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